The irony of Apple


It is truly ironic that Apple, Inc. has fought back from the brink of extinction to what it is today–a highly successful company. There are several ironies. Micheal Dell’s comment about what he would do with Apple has come back to haunt him. Microsoft was once the 800 pound gorilla in the room that you dared not complain about because there were so many fanboys. Microsoft is having a difficult time without leadership that understands what the consumer wants or as they say where the puck WILL be. I get a little satisfaction with Apple’s success.

And this week Apple does it again with record sales of the new iphone 5s and 5c. They are working on selling in China’s huge market. And yet they aren’t making junk- according to Tim Cook. I read a good explanation of what people think when they think of the Apple brand. It is “luxury within reach”. Windows has always been, “cheap but if you’re patient it might work”. Apple’s line is “It just works.”

I stuck through the lean times with Apple. Through the time when Steve Jobs was running Next. I snarfed up a 20th Anniversary Mac that was available through educational channels in a heart beat. I had the Newton. But I sold them before they were obsolete and they held their value. I was sad about Apple Media Tool. I lost $500 on that title. It was a great tool. Jobs axed it right away on his return. The first iteration of products from Apple after Job’s return didn’t really catch my interest. Clamshell laptops were awful. And they axed the Newton. They could have at least spun off the Newton and Apple Media Tool like they did with Filemaker Pro. It really wasn’t until the first generation of iMac flat screens that I became interested. Though I think I bought all the Power Macs and G5 towers. I remember the 8500. I could take it apart, which was no easy task. I either sell my stuff on ebay or hand it down to family members.

The new Mac Pros that are due late 2013 aren’t all that interesting to me. They are small. They require external storage. I will wait until they are reasonably priced before I make the purchase. I am happy with the budget Mac Pro I just bought. If it lasts as long as the last one it will last me 6 years and have value to sell on ebay.

I am on the 5th year of owning a refurbished macbook air. I can’t afford to replace it. But I haven’t had any problems with it even though it is a refurbished item. I don’t think it has much value since I must honestly state it is refurbished. It has one quirk. After you hit the start button there is an 8 second delay until the chime.

Once you go to a SSD (solid state drive) you will never want to return to spinning drives. Take my word, they are that great! The Samsung 840 is the best of the best. The only challenge is fitting your boot drive on a smaller footprint. Prices on SSDs are falling. If you want to breath new life in an older machines just put an SSD in it.

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