My media bias


This is a wordle of my software expertise. Err. What software I use as a pro. So wouldn’t it be nice if everyone could identify their bias? I am partial to Apple and Adobe. Most professional media developers I would imagine are partial to these companies as they make great creative tools. The words “pro” and “studio” factor as well. I run two studios, I use professional tools like Dreamweaver, and Photoshop. Next is bias toward Microsoft and software in general. Microsoft makes tools that run the enterprise. Every other faculty person has a PowerPoint show by the dozen. I’ve used PowerPoint for so long and so often that nothing surprises me in terms of supporting that tool.

Apple is big because I use Apple at home. I know Apple well enough to consult with people and small business that run on that platform.

There is a third tier of bias and that is Camtasia. I like it. I know everything it can and can’t do. It is one of my top 5 applications. I think it is a prosumer tool. Not quite professional but not for beginners. It is easy to edit in it. It does great screen capture. I’ve lived through version 5 (it would crash now and then and you would loose everything) to the current version that rarely crashes though it will choke on large files.

So I am bias toward Apple, Adobe, Pro software, and software for the studio. I am biased toward Microsoft PowerPoint. I could argue this is a bias that is shared throughout the media development industry. But look between the big words and you find dozens of little players. I like them just as well. Each specializes and does something well. Maybe in 10 years they will be the big words in a wordle on expertise.

You might ask why I am bias for Apple. Well, they are the 800 pound gorilla in the room now. Apple doesn’t want to own the enterprise through the desktop. The desktop is dying. I have a desktop because I need storage for media assets and speed to process them. But the day is coming when the media decisions will be made on a tablet. Today a tablet is a powerful computer and something that moves with you.

I am never bored. I have the Internet 24/7. Waiting for the doctor, pull out the iphone. Waiting for someone at the supermarket, pull out the iphone. Check a score or a price…you get the drift. I have over 200 apps on my iphone. And these are just the valuable apps that I have found. I can do slow motion photography…you name it. I just heard that the iphone will be able to be used for medical self-diagnosis. This includes, monitoring blood pressure, glucose levels and more.

UPDATE: I guess it would be inaccurate to say all media developers share a bias for Apple and Adobe. Many of the Final Cut Pro 7 users didn’t migrate to FCPX. I read they moved to Avid or Premiere. Not sure if that is true. I know that FCP was a standard that studios followed, but not by choice. These are two different shops. The broadcast shop or the web media shop. Broadcast shops have very high standards. I am part of a web media shop. Tools include Camtasia, Premiere, Premiere Elements. At home I use iMovie, FCP7. At either place I don’t work with broadcast quality material, RAID and high end cameras. At work we use prosumer cameras, webcams, and screen capture. At home I use an AVHD camera and iMovie and publish on DVD or YouTube. Web media requires software that compresses the hell out of the movie without loss. H.264 is the standard.

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