I looked into Ecommerce at Dreamhost. It is complicated. I installed the software but need to buy the book on it to make any sense of it. The book is $40/US. So the experience of setting up ecommerce is another continuing education activity in my area of expertise. I already have one friend that I moved to goDaddy. Now I wish I had used Dreamhost. But they recognized goDaddy. So it is possible to setup your own shopping cart without a dedicated service and a large monthly fee. But the question is do I have the time and patience to learn about setting up an online shopping cart? I have a stack of Art prints and photos I would love to sell on the Internet. I can see spending a week of evenings just getting the hang of it. The big question is how do you handle credit cards? and Paypal? and shipping around the world?